Experiencing side effects from a new drug? It could be the "nocebo effect." A report suggests that, just as a placebo can alleviate symptoms by suggestion, when doctors tell patients about side effects of drugs, they are more likely to experience them, even if they are themselves taking a placebo. "The new generation of placebo and nocebo research is teaching us that how we feel is highly dependent on the feedback we get from the people around us, particularly from trusted health professionals," writes Steve Silberman.
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