Companies need to give innovation a specific role in their futures and add innovation as a core mission or vision in order to maintain it within their structure and operations, says Mike Maddock, head of Maddock Douglas. The four essential areas to explore in order to foster company-wide innovation are "creativity, risk taking, collaboration and customer focus," and metrics should be developed to support the energy spent in each.
7 tips for creating a "culture of innovation"
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