Apple's commercial-skipping service may bust despite broadcaster compensation

07/16/2013 | Advertising Age (tiered subscription model)

Apple reportedly has proposed a new TV service that will mirror linear broadcasts and allow users to skip commercials, but Apple is said to be willing to compensate networks for any ad-revenue lost, says this report. Networks, however, are "very unlikely" to back this kind of service because it not economically viable and subscribers "would not pay an adequate premium to compensate for it," said Rino Scanzoni, chief investment officer at WPP's GroupM.

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