Baskin-Robbins pairs ice cream flavors with personality types

07/16/2013 | American City Business Journals

Baskin-Robbins is celebrating National Ice Cream Month with a study matching nine of its ice cream flavors to personality types. Produced in conjunction with recognized smell and taste expert Dr. Alan Hirsch, the report identifies lovers of Very Berry Strawberry as "tolerant, devoted and an introvert," for example, while those who select Rainbow Sherbet as their favorite flavor are more likely to be "analytic, decisive and pessimistic."

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