Box and Dropbox are putting out APIs and other software-development tools as they contend for the loyalty of application developers. "To me, what's really interesting about what Dropbox is doing is focusing on the pain of the developers as a way of increasing their market reach. If they can get the developers to support them, then they're embedded in many more apps," said Frank Gillett of Forrester Research.
Box and Dropbox offer APIs, tools to attract more developers
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