E-mail "renaissance" hinges on improving content

07/16/2013 | BtoB Magazine

Delivering content tailored to specific industry and audience segments is the top way marketers say e-mail programs should be improved, but most find content to be the greatest challenge in e-mail marketing, according to a report from BtoB. E-mail is in its renaissance and will be helped by a renewed focus on quality content, but new successes will come "only if you're doing it right with your content," Worldata President and CEO Jay Schwedelson said.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA