Google study examines differences between organic listings, search ads

07/16/2013 | MediaPost Communications

Almost 9 in 10 website visitors who arrive on a page via a mobile search ad won't click on a business' organic search listing, according to a study by Google's Adwords. The findings were fairly consistent for a variety of categories, including retail, media, travel and technology. A Google statistician said paid search ads also had the advantage of being easier to track and allowing advertisers to confine spending to ads that users clicked.

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