The U.S. lags the rest of the world in the use of mobile devices for shopping, according to a Havas Worldwide study. In China, where 50% buy with mobile devices, 64% say they feel comfortable doing so; in the U.S., the respective rates are 16% and 26%. But the study's author says that m-commerce isn't the whole picture. "To look solely at mobile (or any other device-based stream) wouldn't be in line with how consumers actually think and act," says Sarita Bhatt, global strategy director.
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