How calculating ROI can improve your decision-making process

07/16/2013 | Small Business Trends

Using the concept of return on investment can help you make better business decisions, writes Anita Campbell, founder of Small Business Trends. "[W]hen you discipline yourself to think about each expenditure in terms of what you get back from it, it will help keep your business profitable," she writes. It's not always easy to calculate ROI, but you should still try to get an idea of how much value your efforts are creating, she writes.

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