How to foster trust in your brand online

07/16/2013 | Entrepreneur online

To improve your company's online reputation, begin by reaching out to the experts in your field to form an association through guest blog posts or other media, writes Karen Leland. Encourage customers to write testimonials and reviews and feature impressive statistics about your company on your website's home page. In addition, monitor your Klout score and take time to thank those who say nice things about your business, she advises.

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