Intel launches "advertorial" ads inside News360 news app

07/16/2013 | Adweek

Intel has begun a monthlong campaign of editorial-styled ads, which will be placed in the news feed of the News360 application with a "promoted by" tag. Users can click through the ads to see a full long-form ad including one from the "Intel Innovation Center: Where Failure Is an Option" campaign. News360 says it has about 4 million users and sees click-thru rates of 13% on iPhones and 5% on iPads.

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