Intel launches "advertorial" ads inside News360 news app

07/16/2013 | Adweek

Intel has begun a monthlong campaign of editorial-styled ads, which will be placed in the news feed of the News360 application with a "promoted by" tag. Users can click through the ads to see a full long-form ad including one from the "Intel Innovation Center: Where Failure Is an Option" campaign. News360 says it has about 4 million users and sees click-thru rates of 13% on iPhones and 5% on iPads.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY