Jamba Juice partners with Disney for children's menu push

07/16/2013 | Advertising Age (tiered subscription model)

Jamba Juice has signed a deal with Walt Disney to use characters from its upcoming "Planes" film as part of the company's children's menu marketing campaign, created by the Neighbor Agency. The campaign features a Facebook sweepstakes for a trip for four to the DisneyToon Studio, radio ads, digital marketing and in-store materials. The effort, says Jamba Juice President and CEO James White, is part of the "most comprehensive work we've done arguably on any platform."

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