Kakao's success demonstrates the power of game hits, mobile messaging

07/16/2013 | VentureBeat

Kakao's 300 million subscriptions at its one-year anniversary are a result of exploiting two trends: The replacement of text messaging with mobile messaging over a network and the popularity of mobile games, Drew Takahashi writes. The majority of the subscriber base was acquired since November, with Anipang for Kakao and Dragon Flight garnering more than 20 million downloads on their own. Toby Ban, director of Kakao games business development, attributes success to "the added entertainment aspect of being able to play games with actual friends."

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