Media6Degrees buys EveryScreen for better mobile targeting

07/16/2013 | MediaPost Communications

Media6Degrees is buying EveryScreen Media as part of an effort to enhance its mobile-ad targeting service with mobile-media buying. The two companies have been working together on a project basis for a couple of years. "Consumers are mobile, and understanding their brand preferences outside the browser is critical to marketers," says former Google executive Tom Phillips, CEO of m6d.

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