NPD expects prepared food to eat into restaurant sales

07/16/2013 | · Supermarket News (free registration)

Sales of prepared food at retail outlets such as supermarkets and drugstores for consumption at home will increase 10% by 2022, taking business away from restaurants, according to a survey by The NPD Group. The survey says shoppers ages 18 to 34 are most likely to purchase prepared food from a retailer for an afternoon or evening snack, while those 35 and older are more likely to purchase prepared food for dinner at home.

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