Pepsi Max uses AR, magician video to engage mobile users

07/16/2013 | Mobile Marketing Magazine

Pepsi Max is inviting mobile users with Blippar's augmented-reality application to scan the soft drink's bottle to access a video of TV magician Dynamo. After the video, users have the option of entering an on-pack competition or proceeding to more Dynamo videos or the Pepsi Max website.

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