Tastes may evolve, but classic brands remain popular

07/16/2013 | Advertising Age (tiered subscription model)

Classic brands including Twinkies, Spam and Hamburger Helper are still popular, despite consumers that are growing more sophisticated and health-conscious about food. Brands that add gentle updates while maintaining nostalgic appeal have found success, such as Chef Boyardee, which runs ads showing company founder Hector Boiardi, but also uses social media.

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