Topps' giant baseball cards combine NFC and QR for mobile outreach

07/16/2013 | Mobile Marketer

Topps Co. designed giant baseball cards using near-field communications and quick response codes in an attempt to engage fans attending the Major League Baseball All-Star FanFest. Scanning the code directs mobile users to a site containing sweepstakes information. Mike Wehrs, president and CEO of Scanbuy, which provided the technology for Topps, says QR codes already enjoy high recognition among consumers, and adding NFC attracts those wanting to be at "the leading edge of technology."

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA