Book it: Amazon gets into the TV biz

07/17/2008 | NYTimes.com

Amazon.com today is expected to debut an online video-on-demand service with about 40,000 streaming movies and TV programs. "For the first time, this is drop dead simple," said Amazon's Bill Carr, the company's vice president for digital media. "Our goal is to create an immersive experience where people can't help but get caught up in how exciting it is to simply watch a movie right from Amazon.com with a click of the button."

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