New Mars candy bursts onto digital scene

07/17/2008 | ClickZ

Mars' latest Starburst offering, Gummi Burst, is the star of a new campaign created by Digitas that includes a new animated Web series on Starburst's own YouTube channel. "It really is a fresh look at their digital strategy," said Digitas' SVP of marketing, Todd Stanley. "It's targeting a very fickle and hard-to-reach ... audience for Starburst."

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO