New Mars candy bursts onto digital scene

07/17/2008 | ClickZ

Mars' latest Starburst offering, Gummi Burst, is the star of a new campaign created by Digitas that includes a new animated Web series on Starburst's own YouTube channel. "It really is a fresh look at their digital strategy," said Digitas' SVP of marketing, Todd Stanley. "It's targeting a very fickle and hard-to-reach ... audience for Starburst."

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