Vogue's Web series goes beyond the runway

07/17/2008 | Wall Street Journal (free content), The

"Model.Live" is a new Web-based reality show that tracks the fortunes of three young fashion models to debut Aug. 19 on Conde Nast-owned site Vogue.tv and be syndicated on video sites including Veoh.com and hulu.com. The show is produced by IMG Media; clothier Express reportedly ponied up more than $1 million to be a featured advertiser. Viewers will be able to click and buy clothes worn by the models.

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Wall Street Journal (free content), The

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