For Best Buy, 'tis the season to be thrifty

07/17/2009 | TWICE

Best Buy is revamping its retail floor plan and sales tactics to accommodate consumers' midrecession emphasis on frugality. The company's trend department predicts the move to thrift is a long-term lifestyle change that will last beyond this holiday season. Best Buy will push its competitively priced house brands and tout features such as simplicity, social networking and personalization. The company also is creating a "Gifts and Gadgets" section on its floor space.

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