Finding innovations in the supply chain

07/17/2009 | Strategy+Business/Leading Ideas

When Cricket Communications tried to expand, the company found that its weak supply chain was crippling the bottom line. Cricket Senior Vice President Keith Buckley and Booz & Co. Partner George Appling discuss how the company did away with hidden costs in shipping, inventory management and customer service to increase profitability. The key was establishing a cross-departmental task force and requiring a fresh approach to the problem, they write.

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