Microsoft sees a future in consumer bar-code scanning

07/17/2009 | Forbes

In Japan, consumers use 2-D bar codes that interact with mobile devices to pay bills and download content. Microsoft is betting U.S. marketers and mobile users will adopt the technology, which can be integrated with outdoor advertising, in-store displays, packaging and other out-of-home media to deliver premiums, coupons, content extras as well as serve as a platform for ad tracking. "There's a currency system that gamers understand, such as points, achievement and secret levels. We want the tags to be part of the fun instead of a blatant interruption," said Mark Kroese, general manager of entertainment and devices advertising for Microsoft.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA