Survey: Buyer habits go beyond private labels

07/17/2009 | MediaPost Communications

Although shoppers are purchasing private-label brands like never before, more people are stocking up on sale items, using more coupons and cutting their spending on nonessentials, according to a new survey from Digital Research and ThinkVine. Despite the economic downturn, most people say they are continuing to buy healthful fare such as fruits and vegetables.

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