7 ways to craft e-mails that bring in customers

07/17/2011 | BusinessWeek.com/Today's Tip blog

E-mail marketing can be a great way to connect with customers, but business owners should be sure they're using a trustworthy e-mail service provider to make sure their communication is getting into customers' inboxes rather than the spam folder. Ryan Allis also recommends including a plethora of links and using social media to augment e-mail messages.

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