3 ways to improve partner commitment

07/17/2012 | VAR Guy, The

Getting new partners is just one step in making the channel strategy work, Heather Margolis writes. The second, and most critical, is fostering commitment so the partner understands the value from a strong relationship. The keys to developing such bonds are to make it easy for partner to work with internal management and support teams, to provide valuable lead generation and to offer strong margins, rebate and incentive programs.

View Full Article in:

VAR Guy, The

Published in Brief: