Cadbury, Mars launch summer campaigns

07/17/2013 | (U.K) (free content)

Both Cadbury and Mars are launching U.K. campaigns during the traditionally slow warm-weather months. Cadbury is promoting its new Cadbury Heroes brand with an effort that will include television ads -- its first since 2002, and Mars is touting its Twix Mix line as part of its larger "Big Night-In" effort.

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