Computers elicit more ad interaction than TV

07/17/2013 | MediaPost Communications

When it comes to TV commercials, an online video version may be the strongest way to have consumers interact with the ad. Some 29% of viewers on a computer will have "some degree of likelihood to act on a commercial they watch," besting TV by five percentage points, according to research from cable sales representative Viamedia. The TV set audience remains larger, with 72% of viewers watching cable TV and only one-third viewing on a computer device.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA