Computers elicit more ad interaction than TV

07/17/2013 | MediaPost Communications

When it comes to TV commercials, an online video version may be the strongest way to have consumers interact with the ad. Some 29% of viewers on a computer will have "some degree of likelihood to act on a commercial they watch," besting TV by five percentage points, according to research from cable sales representative Viamedia. The TV set audience remains larger, with 72% of viewers watching cable TV and only one-third viewing on a computer device.

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