Dick's Sporting Goods takes to the football for its next single-take spot

07/17/2013 | Adweek

Dick's Sporting Goods has followed up its popular single-shot, between-play baseball ad with a new 60-second football piece that was created in the same vein as the baseball ad by Anomaly with director Derek Cianfrance. The new ad focuses on the adrenaline that builds before the snap and fits well with the baseball spot as "little masterpieces of between-play tension that use only the space most other sports ads leave out," writes Sam Thielman.

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