Influential individuals on the Internet can have a big impact on your business, Christina Jones writes. She explains how to reach out to these "digital influencers," who might be found on social media, on blogs and news sites and in discussion forums. "Above all, connecting with digital influencers has to be genuine," she writes. "You want to make your first impression -- your email, tweet, or comment -- a positive experience for them."
How to build relationships with online influencers