How to project a more personalized online presence

07/17/2013 | Small Business Trends

There are several ways to tweak your online presence to offer a more personalized experience to your customers, Drew Hendricks writes. Use responsive design to make sure your website displays properly on all types of devices, and tap into social media to add a dash of personality to your business, he recommends. "You might be surprised by how many of your customers take to social media with customer service inquiries," he notes.

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