Luxury hotels that want to stand out can look beyond their facilities and into local culture. Organizing well-curated packages featuring local cuisine or attractions can also increase booking, because many travelers are just as interested in what they do on a trip as where they stay. Taylor Rains, account coordinator at Rawle Murdy Associates, said guests want an authentic cultural experience in addition to a top-quality hotel stay. "Those two elements were thought to be mutually exclusive until recently," he said.
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