Paid search takes the largest share of advertising dollars for online retailers, as organic search marketing efforts have become more difficult, according to a survey from Forrester. More dollars are also going into Google paid listings. More than half of retailers say they're spending more on Facebook this year than last, with smaller shares of retailers saying they're increasing their budgets on other social platforms, although marketing efforts focused more on telling "brand stories" than driving direct sales.
Paid search still king for Web marketers
SmartBrief Job Listings for Media