Top tools to engage customers throughout the buy cycle

07/17/2013 | MediaPost Communications

As the market turns to customer experience management, companies must meet customer expectations and provide a cohesive, positive experience across the entire interaction cycle, from "thought" to final "satisfaction," Navin Nagiah writes. Companies should focus on integrating their efforts at as many touch points as possible through content management, social media, custom support options and automation software.

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