Watchmaker IWC invites fans to share photos of watches

07/17/2013 | Luxury Daily

IWC Schaffhausen has created three new hashtags to engage fans of the Swiss company's watches to share images of the watches via Instagram. "We noticed that we have a highly active community sharing photographs of their IWC watches, and we wanted to provide them with a venue to share their passion for our creations. It also helps to get our activities noticed by the customers' other followers and friends and ultimately spread the IWC message," said Dominic Weir, IWC's head of digital, CRM and brand publishing.

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