What marketers need to know about Apple's iOS 7

07/17/2013 | ClickZ

Apple's iOS7 operating system will include changes that go beyond superficial design alterations, writes Cezary Pietrzak. A shift to automatic updates puts the emphasis on creating, rather than delivering, content. Features such as cross-platform notifications, weighted contextual discovery and iBeacons micro-localism all signal that marketers "are entering a new chapter of mobile," Pietrzak writes.

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