Why small-business owners love Facebook commerce

07/17/2013 | Adweek

Small businesses are increasingly embracing Facebook commerce as a way to drive online sales because it appeals to young consumers and helps drive awareness even if people don't make purchases. "It's a growing way for our customers to transact with us. Even when they abandon carts on Facebook, I think it still translates to sales," said Tim Gritzman, owner of Natural Body Inc.

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