Why you shouldn't always refine every feature

07/17/2013 | VentureBeat

In some cases, it may be wise to allow the consumer experience to be slightly worse in order to gain valuable information about customers' preferences, writes Rakesh Agrawal. For example, Google Shopping Express, which offers same-day delivery, provides scant information about what types of items are eligible, he notes. This isn't desirable from a customer-experience perspective, but it could allow the company to learn about what types of products shoppers want, he writes.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD