Why you shouldn't always refine every feature

07/17/2013 | VentureBeat

In some cases, it may be wise to allow the consumer experience to be slightly worse in order to gain valuable information about customers' preferences, writes Rakesh Agrawal. For example, Google Shopping Express, which offers same-day delivery, provides scant information about what types of items are eligible, he notes. This isn't desirable from a customer-experience perspective, but it could allow the company to learn about what types of products shoppers want, he writes.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC