Johnson's Baby uses Instagram to mark royal birthday

07/17/2014 | Adweek

Johnson's Baby is using the July 22 birthday of British Prince George to launch an Instagram campaign. The yearlong Baby Cake Smash effort asks parents to share photos of their infants eating, destroying or playing with their first-birthday cakes. A YouTube video about the campaign states, "All babies deserve to make a royal mess on their birthday."

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