Toyota uses Web-only video campaign to debut 2015 Sienna

07/17/2014 | USA Today

Toyota is unveiling its 2015 Sienna in a series of online videos featuring parents who are online stars praising the minivan's new features, such as an intercom that allows the driver to speak to passengers in the third row without shouting. "Why spend the money [on an auto-show debut] when you can spend the money another way?" analyst Jessica Caldwell says.

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