Why judging risk is so difficult

07/17/2014 | Harvard Business Review online/HBR Blog Network

Certain problematic thought patterns can make it easy to underestimate the potential risk involved with a decision, writes Srini Pillay, CEO of NeuroBusiness Group. It may be hard to accurately evaluate risk if things are going well or if you have already dedicated your resources to a course of action, he writes.

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Harvard Business Review online/HBR Blog Network

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