Blimpie looks to regain ground with new campaign

07/18/2005 | NYTimes.com

After concentrating on local marketing for the past few years, Blimpie International has teamed up with Pepsico's Pepsi and Frito-Lay brands for a new campaign featuring NASCAR driver Jeff Gordon. The campaign is part of Blimpie's effort to differentiate itself from Subway and Quiznos.

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