CW promo blitz paints the malls green

07/18/2006 | Wall Street Journal, The

Executives at the soon-to-launch CW television network are trying to attract coveted 18- to 34-year-old viewers with a marketing plan in 35 malls nationwide. The "mall domination" strategy will feature signs and banners with the network's signature lime-green color, and shoppers will be invited to create their own promotional spots and advertising.

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Wall Street Journal, The

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