MySpace, Improv ink deal for online comedy club

07/18/2006 | Los Angeles Times (tiered subscription model)

MySpace's latest marketing initiative is a deal with the Improv chain of comedy clubs, which will offer branded performances, backstage footage and other content on the social marketing site's new humor section. The News Corp.-owned site sees this type of agreement as a way to attract marketers concerned about the explicit content on some parts of MySpace.

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