Companies promise new limits on advertising aimed at children

07/18/2007 | · Financial Times (free content)

Eleven food and drink companies announced plans to curtail the advertising of food products that don't comport with industry-generated nutritional standards to children under 12. Participating companies are McDonald's, Campbell Soup and PepsiCo, General Mills, Cadbury Adams, Coca-Cola, Hershey, Kellogg, Kraft, Mars and Unilever. Federal Trade Commission Chairman Deborah Platt Majoras called the move "a significant step." The pledges were slated to be announced at an FTC event scheduled for today.

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