Discovery Kids extends its brand all the way to museums

07/18/2010 | NYTimes.com

Discovery Kids is partnering with museums around the country for an online game called "Seek Your Own Proof," which aims to get children off the computer and into museums to scavenge for information that they plug back into the game for points. The game will officially debut in the fall, but a trial is starting this week with the Discovery Times Square Exposition in New York.

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