Taco John's taps into community roots with loyalty program

07/18/2010 | QSRMagazine.com

Taco John's is using social media tools to add value to a new customer loyalty program dubbed "My Town Mania," which aims to tap into consumers' connections to their communities. In addition to earning free food and coupons for posting photos and videos of meals at Taco John's, the program will send members on "missions" that feature local settings and landmarks.

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