Marketing adjusts to a fragmenting culture

07/18/2011 | New York Times (tiered subscription model), The

Rapidly changing demographics in the U.S. market, as reflected in census data, are causing ad agencies to rethink their appeals, with some electing to move from multicultural marketing aimed at specific segments to cross-cultural ways of targeting elements that bridge across all groups. "Instead of thinking of discrete segments in a multicultural world, we're saying the new reality is that it's more of a cross-cultural world, a mashup of cultures," said John Seifert, chairman and CEO of Ogilvy & Mather North America.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO